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readings in the egyptian market

You Dream it, We Make it

  • Categories: readings in the egyptian market

    7 Forces That Shifted Millions of Egyptians’ Decisions Overnight

    IntroductionFollowing the events in Gaza, Egypt witnessed one of the most rapid and widespread shifts in consumer behavior in its recent history. What occurred was far from a momentary reaction or a passing online campaign; [...]

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  • Categories: readings in the egyptian market

    Is the boycott a crisis for businesses… or an opportunity?

    A Comprehensive Look at the Latest Boycott Movement in Egypt and Support for Palestine Since October 2023, following the escalation of the war on Gaza, Egypt witnessed one of the largest boycott waves in [...]

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Table of Contents

×
  • Introduction
  • 1. Group Affiliation: The Power of Collective Identity
  • 2. Moral Consistency: Aligning Actions with Values
  • 3. Sense of Agency: Regaining Control in Times of Crisis
  • 4. National Identity and Local Loyalty
  • 5. Social Pressure: Normative Influence in Action
  • 6. Emotional Catharsis: A Channel for Anger and Distress
  • 7. The Search for Meaning: Turning Consumption into Purpose
  • What Companies Learned from These Psychological Drivers
  • Conclusion
→ Index
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